I was riding the C Train yesterday when I saw the new Halls Cough Drops campaign “Fight on Brave Soul” was one of the tag lines. The photos remind me a lot of the shiny faced Jill Greenberg work. However the photographer is actually Matt Hoyle who recently did a cover for Time Out NY.

All Advertising minutiae aside. The best thing about this, the title of the image from the campaign “brooklyn_final.jpg”. Look at her freakin outfit! Park Slope like whoa!