Not one to really speak to my own work on my blog. But I feel this is deserving. I have been very fortunate and proud to have been a part of the 2009 support of LIVESTRONG and Lance Armstrong’s return to the Tour De France by producing Wearyellow.com. Wearyellow is a site that is nearly 90% user generated content. My team and I at R/GA created a way for users to upload photos, write and share their own story, upload video and have it all plotted to the different sections of the Tour De France map. Messages of hope were sent via SMS text or through the site to the CHALKBOT where the real world met the digital world with the messages being printed on the roads of the Tour De France.

I encourage you to explore the site and watch some of the inspirational stories from survivors and supporters as well as sharing your own story.